Steve Jobs - Angel, Devil or Just DIFFERENT?

There are some obvious ones that we've avoided until now - including the classic Apple's "Think Different" campaign. I always pretended not to notice this one, since I assumed that Apple would never err on the side of the devil. In fact, according to me, what they must have plausibly done was to use 'different' as an adjective, referring to a mystery invisible word that you have to guess. This would put them on the side of the angels. For example - "Think Different.... Transparent Blue Computers", "Think Different....Arty Farty Advertising Campaigns" etc.

Well, in last year's recent biography of Steve Jobs, it is revealed that Jobs insisted that he wanted 'different' to be used as a noun, as in 'think victory' or 'think beauty'. Except that victory and beauty are nouns. And different is, well... different. Which all goes to show Steve Jobs' inherent differentlyness. Tags: adverb